Choosing the right logo for your brand is the very first step for establishing a business. Because logos give the brand identity of their own. Logos distinguish the brand from others. While logos are important for all types of brands no matter what industry they belong to, therefore, we see all brands across the world have a logo, be it an airline, car companies, perfume brands, food items, clothing brands, etc. Just like all these restaurants, hotels also have logos that distinguishes them from others.
We have millions of restaurants around the globe, some have large investment and while others are based on limited investments on a small-scale, but one thing which is common among all of these are the logos. Multinational food brands that have chains worldwide are recognized by their logos. No matter what country you are in, what language they speak, what they eat, one look at the golden arches and you will know there is McDonald’s nearby.
Imagine what would have happened if the logo of McDonald’s, one of the most recognized logos, would not have been the same throughout the world? It would have been so much difficult for people, especially tourists to find a known brand in a foreign land.
It is a common mantra that simplicity is the key to the success of a logo design. There are hundreds and thousands of restaurants, especially fast-food chains, around the world and hence each one of them needs to have a unique logo that distinguishes them.
When a restaurant or a fast-food chain plans to get a logo design they should make sure they hire designers who make logo design affordable without compromising on the quality and creativity.
There are two biggest assets that any restaurant owns, one is their recipe and the other one is their logo. Fast food chains should have a logo that is omnipresent just like the golden arches of McDonald’s. There are other restaurants and fast-food chains as well whose logos are immediately recognizable but none of them is as ingrained in our minds as these golden arches.
All logos no matter what brand they belong to should have the uniqueness to stand out, but along with the individuality, restaurant logos should have an element of friendliness and a touch of familiarity, that can provoke a customer to walk into the restaurant right then and there.
You might have noticed that most of the restaurant logos have colors like yellow, red, orange, etc. basically all warm colors because they give a friendly vibe and play an important part in attracting the customers.
Speaking about attraction, it is important to understand why logos are one of the two most valuable assets for a restaurant, it is because they are a means of immediate identification.
A logo itself does not guarantee the success of any brand or product, it is still the most powerful visual asset that any brand possesses, and hence, its value is immeasurable. The first step in the establishment of a brand is to choose the right logo design. Now the question is what is the right logo? A right logo is one that reflects a company’s personality. And only professional designers can make such a high-quality logo design affordable, or else it would cost the brand a fortune.
While talking about personality, what could be better than sharing an example of another most renowned fast-food chain – KFC. The logo of KFC is an image of its founder Colonel Sander, and the logo is as recognizable as that of McDonald’s and there is no doubt that the logo is unique and therefore it has played a catalyst role in highlighting the brand.
There are many other fast-food chains that are recognized across the globe because of their unique and creative logos. Some of them include Pizza Hut, Hardees. Subway, etc. All these logos are now a household name, nobody can deny the fact that everybody recognizes these logos– and this is the success of the brand.
While logos are important for any brand, they are crucially important for restaurants and fast-food chains. The logo designers should make logo design affordable and at the same time fascinating because a unique logo’s worth is beyond evaluation.
Next time when you travel just observe how quickly you recognize brands through their logo despite the language barrier that the country has. For restaurants and fast food chains if their logo is recognized by the masses they have won half the battle, the other half they can win through their unique recipes.