Launching a Parenting Website – 5 Tips for Better Traffic

Launching a Parenting Website – 5 Tips for Better Traffic

The development of the Internet helps people around the world to improve their lives. If you have any dilemmas about any aspect of your life, it’s easy to find possible solutions on the Web.

Parenting is one of the most popular fields that unites people from different cultures and various corners of the world. Now we can learn more about some alternative parenting tips and strategies. Many psychologists and pediatricians have their websites and YouTube channels. But it’s the peer-to-peer advisory content that parents value more than anything else.

So, if you’re planning to launch a parenting website, here are some tips related to its content and organization.

1) Share your personal stories

Reading about parenting in general in an affirmative style is something that many parents like to do. So, a new parenting website should contain such articles, guides, and infographics.

But parents also appreciate first-person stories that might solve their problems. Let’s say that your child didn’t like to eat vegetables but you found a way to convince him or her to eat that food. Other parents with similar problems would be happy to learn more about your strategies.

Similarly, many parents find it hard to deal with their toddlers’ tantrums. If you or any other regular contributors to your website have some practical solutions, don’t hesitate to share them.

The more personal your website is, the more traffic you can expect.

2) Focus on original content

Closely related to the previous section, make sure to focus on original content.

Apart from personal stories and experiences by parents from your surroundings, encourage parents from other cultures to send their content to your website.

Different social and cultural groups apply different parenting methods that can be useful for people from other backgrounds.

When talking about original content, it’s important to emphasize the importance of multimedia features. Creating and launching videos will raise your visitors’ interest in your website. You can use the form of tutorials or first-person videos in which you narrate your solutions.

Also, think about shooting videos in which your children play or do any other creative activities. This is both a practical and modern way to showcase your parenting methods while attracting online parents to your website.

3) Publish posts by experts

One part of your website should be dedicated to ordinary parents with their original problems and solutions.

However, you need to publish guest posts written by experts. If parents of babies and toddlers are among your target audience, this becomes even more important. Since parenting of those groups of children is more sensitive, people tend to believe more in experts’ tips.

For starters, you should include links to articles and blog posts written by experts on other websites.

The next step is to ask for permission to share articles from those blogs on your website.

As time goes by and your website becomes more relevant, you can contact some of those authors to publish their posts on your website. Sometimes they’ll ask for financial compensation but in some other cases, they will be happy to share their knowledge for free. Also, think about some incentives that you can offer to guest post authors.

4) Ensure easy navigation

In addition to the content of your parenting website, it’s also important to organize it properly.

For starters, make sure to keep things simple and leave out any distracting details.

As explained by Web designers from a web design company in Houston, Internet users prefer simplicity and functionality.

Since parents don’t have too much free time, adapt your website organization to them. It’s necessary to stay concise but informative in every aspect of your website.

In line with that, you need a convincing home page with a genuine copy that will explain the purpose of that website.

You can divide some basic sub-sections, such as Babies, Toddlers, Preschool children, or something like that.

Also, make sure to add an icon leading to the blog section. If you have enough video materials, they can have their own section, as well.

If you decide to start selling things via your parenting website, launch a separate section for that matter. Also, avoid aggressive sales because that might repel even your regular readers.

If you provide special value for your readers, they will be more likely to buy from you without intrusive persuasion.

5) Ensure proper visuals

Since publishing photos of children are restricted by the law, it’s important to share only visuals that meet all the legal requirements.

For starters, you need to decide whether you want to show the faces of your kids on the website. If you do that, other parents who publish posts on your website might follow suit.

What’s important from here is to protect every such photo with copyright to prevent any unauthorized use and downloading.

Apart from these legal subjects, it’s also important to constantly feed your website with new visuals. Using stock photo websites and contributing to the website with your original images should suffice. For instance, you can take photos of food that you prepare for your children. This will add to the authentic vibe of the website and attract visitors to read what the article is about.


Being a parent today is easier because we have the Internet. We can learn so much from one another, which is why we should collaborate even more.

If you decide to launch a parenting website, concentrate on things that will make a difference. While there should be some general posts, practical solutions are what parents are looking for.

Also, don’t forget to add a section for experts’ opinions and tips.

Finally, take care of the visual aspects of your website to ensure that every visitor can use it smoothly and efficiently.

Author Byline: Liam Collins is a tech pundit and Web enthusiast working at He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.