Understanding the context of impoverishment
Can you recall HTC? If you are a smartphone enthusiast, chances are that you must have witnessed the glorified journey of HTC. It was the world’s biggest Android smartphone seller at one time. HTC has numerous firsts to its name, the most particular being that it was the first to reveal an Android phone like the HTC Dream/T-Mobile G1 which remained popular among the masses for quite a long time.
As of now, the performance of HTC has become abysmal. Over the last decade, its revenue progressively declined to the extent that it sold out one of its smartphone divisions to Google for $1.1 billion in 2017. In the same July, the HTC board of directors took a bold step to vacate a huge smartphone potential market in India.
Amidst all these setbacks, the company launched a flagship smartphone in May 2018 with the Qualcomm Snapdragon 845-powered HTC U12+ but failed to impress its buyers. In 2019, it made a deal with Indian cell phone vendors to use its name. Despite all these steps, the company recorded a sixth straight loss in Q3 2019.
Analysis & observations
Therefore, a couple of smartphone analysts said that it has become a sorry spectacle now. Also, as per most spectators, HTC’s spotlight is no longer on the smartphone market as it might have seemed to take a turn towards other different endeavors, for example, VR, however, the organization continued saying on numerous events that it wasn’t dead. At that time, these statements appeared to be nonsensical.
Subsequent plans by HTC’s new CEO
Up until now, we were disappointed by HTC. Then, its new CEO, Yves Maitre, has now said in an interview by UDN that HTC is planning to launch a 5G phone this year. Maitre joined HTC recently in September 2019 and he stated that HTC has huge plans for the year 2020 to expand in the Taiwan market, particularly in 5G compatible devices and the improvement of virtual visual content driven by 5G enabled applications. HTC will contribute all the more energetically this year for two reasons. Initially, it has plans for its first 5G smartphone slated to appear this year, and besides, it needs to put resources into virtual vision applications. If the anticipations prove to be max out with performance, design, and specs and you make up for a switch, then smart transfer applications can be used with convenience.
The statement was revealed by a number of leakers as follows:
In spite of the fact that the CEO didn’t offer additional insights regarding the up and coming HTC’s smartphone, it is expected that the company will use the same Qualcomm processor, the HTC U12+.
Regarding virtual visuals and equipment, HTC will proceed with its work on the HTC Vive and Vive Cosmos VR series, just as advance its improvement of AR technology.
No final dates have been announced yet for the anticipated 5-G smartphone. However, the confirmed dates given by the organization are that the new Vive Cosmos Elite, Vive Cosmos Play, Vive Cosmos XR, and Vive Sync are planned to appear in San Francisco mid-March and again later at the 2020 Game Developers Conference.